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Evidence on plastic pollution has already been gathered in both the freshwater systems and the marine environment (including the Danube and the Black Sea) over the last decades. Scientific investigations identified strong linkages between marine pollution, terrestrial areas and land-based activities. Poor waste management, everyday littering, plastic industry facilities, consuming of products of textile and cosmetic industries in households and tire abrasion pollute rivers that further discharge plastic litter into the receiving seas. While priority should be given to reducing plastic pollution at source, river clean-up actions are also highly important to eliminate plastic litter accumulation hot-spots.

The Danube River flows into the Black Sea at the Danube Delta, making the Black Sea the receiving sea for the Danube's water. A receiving sea refers to the body of water into which a river or other watercourse empties its flow. In this context, the Black Sea serves as the final destination for the waters of the Danube River.

Despite the EU's advanced waste management and ambitious recycling objectives, studies still indicate the presence of macro and microplastic pollution in EU rivers. The Tid(y)Up project focuses on improving water quality and reducing plastic pollution in the Tisza River, which is long considered one of Europe’s most heavily contaminated rivers.