Business Friends of the Danube Annual Meeting 2012

Three years of production time, 400 hours of footage and the ambition to meet the highest standards of documentary filming have culminated in a spectacular 52 minute documentary providing dramatic insights into the natural history of the Danube. The documentary was made by Austrian filmmakers Rita and Michael Schlamberger (ScienceVision) and produced by TV channels (ORF, NDR and BR, and Arte) as well as the ICPDR.

On behalf of the Business Friends of the Danube, welcoming remarks will be provided by Sir Michael Llewellyn-Smith KCVO CMG, Chairman of the Social Responsibility Committee of Coca-Cola Hellenic Bottling Company. Following the screening in the presence of the film directors, the ICPDR will briefly provide information on some of its upcoming activities and on cooperation in the framework of Business Friends of the Danube.

In its full version, „The Danube – Amazon of Europe” is a two-part documentary completed by the award-winning documentary filmers Rita and Michael Schlamberger of
ScienceVision in summer 2012. Over a period of two years, the ScienceVision team travelled 90,000 kilometres and spent 350 days on location, returning with over 400 hours of footage. These were condensed into two 53-minute parts, which are now available in English for the first time.

Never before has the nature of the mighty Danube been captured so exquisitely as in this documentary, which is already the third “river portray” by ScienceVision. Previous acclaimed productions presented the Zambezi and Mississippi rivers. As the Danube flows through its various landscapes, it transforms. Influenced by weather and climatic extremes, it is in constant motion. Floods and drought determine life on the great river just as much as the seasons. The film is a co-production of ORF, ScienceVision, NDR and BR, in association with ARTE and the ICPDR.

About the Business Friends of the Danube

The International Commission for the Protection of the Danube River has recognized the importance of cooperation with business in its endeavours to meet the objectives of the Danube River Protection Convention and the EU Water Framework Directive. Aligning with businesses is seen as necessary to realize improved water quality and as a mechanism for generating support for special initiatives of the Commission. As a consequence, the ICPDR has built partnerships with businesses and launched the "Business Friends of the Danube" initiative in 2008.

The positive experience in cooperating with companies is reflected in the number of jointly realised awareness-raising activities and measures for environmental improvement implemented in recent years. The cooperation with companies has born fruit on both national and international levels throughout the Danube Basin. Alongside significant support for awareness-raising and educational activities, businesses have also contributed to the great scientific success of the Joint Danube Survey2.


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